What is On-Page SEO?
On-page SEO refers specifically to the HTML source code, and the actual content that appears on a web-page. Search Engine Optimization on individual pages is expressly designed to generate a higher web ranking for those pages and drive traffic to your site. Off-page SEO refers specifically to external signals and links on web-pages. The increasing sophistication of search engines like Google, Bing, Yahoo or even DuckDuckGo necessitates highly effective on-page SEO for better rankings. Page relevance is foremost with search results. The better the fit between the search query and the page that pops up, the more effective the SEO.
How Can NLG Be Infused with On-Page SEO?
As the dominant search engine, Google accounts for approximately 80% of global search engine market share. For this reason, website optimization is sacrosanct. While experts are continually trying to unravel the Holy Grail of Google’s complex algorithm, numerous studies suggest that Google currently uses 200+ factors for website ranking. This brings us to various Google ranking factors that can help to boost your website’s presence online, while On-page SEO initiatives have proven to be very effective tools to rank better in searches.
Read on 4 of most important on-page factors and how NLG can be used for better rankings:
1. Content Length – people are hungry for information and prefer more content rather than less content on web-pages. Google seeks out authoritative content which offers insights into the subject matter. Search engines assign a much higher ranking to in-depth quality content as opposed to brief, low-quality content.
How Can NLG Help? Creating mounds of text is an insuperable task for a writer, or even a team of writers. This is true for all types of content, including multinational corporation websites with extensive content requirements, and commercial websites with in-depth content for specific products, components, and functions. Rather than struggle with these time intensive challenges, NLG can generate lengthy and insightful texts for maximum SEO optimization.
2. Originality of Content – websites that serve up similar content across multiple pages will not rank well on Google. In fact, duplicated content can impede your site’s rankings.
How Can NLG Help? Once again, the challenge is how to present similar content in a unique way, for example: when writing about multiple items from a shared field. The only way to effectively create the requisite content is to use NLG to seamlessly ‘write’ unique content for scores of pages. These expertly crafted webpages can greatly assist in site rankings on search engines like Google.
3. Updated Content – search engines like Google prefer the most up-to-date content possible. This is especially true of news websites, blogs, or topical interest content, but is also the case for pages that are considered to be more ‘static’, such as product pages or commercial pages, that are also expected to be kept fresh. It is recommended that a content management strategy is put in place to allow content updates at least once a year.
How Can NLG Help? Companies routinely struggle when sourcing skilled writers to create SEO-friendly, high quality content. Getting it done with writers first time around is a significant milestone. Repeating that all over again is an anathema. Fortunately, NLG offers cutting-edge solutions for easy and effective content management, updates and tweaks. NLG ‘understands’ industry nuances, inventory availability, industry trends, user preferences and other factors. These can easily be incorporated into a content creation strategy designed to optimize SEO on-page rankings and profitability.
4. Effective Keyword Usage – this includes title tags, meta-description tags, H1 tags, and page copy keywords. Keywords must be optimized throughout the text to ensure that search engine crawlers can find what they’re looking for. Content writers typically insert these, but there are far better ways of ensuring effective keyword usage when it comes to scale.
How Can NLG Help? NLG is highly effective when it comes to all types of keywords. By understanding the type of data that is required on-page, NLG can place the keywords at strategic positions in the text. NLG understands where the keywords fit best, and optimizes for keyword density – avoiding the harmful effects of keyword stuffing.
Title tags are displayed at the top of your browser in searches. Creating effective titles is no mean feat. NLG is best suited to analyzing the content underneath the title placeholders, and then conjuring up the most effective title for the page. This technology understands the importance of matching content with titles for maximum rankings.
Meta-descriptions are 320-character summaries of the content you find on a webpage. Most websites today fail in their basic duty to provide effective meta-descriptions. NLG is expertly suited to creating accurate meta-descriptions. Each content piece is unique and geared towards calls to action. NLG incorporates essential keywords in meta-descriptions for maximum SEO effectiveness.
Remember the days when keyword stuffing was a guaranteed way to rank highly on Google? Those days are long gone. Now, the keyword here is optimal. NLG optimizes keyword utilization by balancing keyword relevancy and quantity of keyword usage for maximum efficacy.
Phrasetech Offers the Most Advanced NLG On-Page SEO Tools
Phrasetech is the industry leader when it comes to Natural Language Generation solutions for SEO-friendly content generation, holding a platform capable of mass production of content. This is especially beneficial to global corporations or large-scale enterprises with thousands of product lines, technical data and mounds of content. It is simply untenable to expect content writers to continually update, scan, analyze and craft unique content at scale – while keeping in it SEO-effective. That’s where NLG blows away the competition. The content is indistinguishable from the finest human generated content, yet it never suffers from writer’s block or fatigue. It features dynamic updating, text originality, guaranteed accuracy, and human readability, all leading to optimized SEO results.