November has become the biggest shopping month of the year, not just in a few countries but also all over the world. Thanks to perceptive retailers and stellar marketing, shopping days like Singles Day, Black Friday and Cyber Monday have grown to become the main events of the Christmas shopping season. For e-commerce websites, this means one thing – be ready to sell in November or miss a huge opportunity. By using AI content technology to craft your brand message, you will be miles ahead of your competition during the November shopping holidays.
In addition to plumping up your inventory with hot selling items, using AI content creation to increase interest in the long tail is also a good way to get the most out of the holiday sales season. With so many special offers out there, customers do not have time to waste when trying to determine the perfect gift. They want the product information to be useful or they will move on to the next website and your opportunity for a sale is gone. This article will explain why AI Content is the best technology for you to employ to make your e-commerce channels ready for the November online shopping madness.
November Shopping Mania
You have seen the images of shoppers camped outside stores, waiting hours to score a sweet Black Friday deal, but this represents a very low percentage of the actual buying activity that happens during November. Saving time is just as important to consumers as saving money, and standing in line for days at a retail store is not high on the list of activities that appeal to most shoppers. This is why Black Friday and Cyber Monday offers often overlap, as more shoppers abandon the queues of the high street for online purchases. Others do their research online before even considering going to a store, if they go at all.
This activity is known as omnichannel shopping, and it has become the new normal. Consumers are served in an integrated, cohesive way, no matter how they reach out to the retailer. For instance, a customer can shop online via their desktop computer or mobile device, but they probably will not stop there. This same customer could also decide to reach out with a telephone call or even to go in person to visit a brick-and-mortar store, expecting each experience to be seamless.
What makes shopping omnichannel rather than multi-channel is how consistent the message is across each of the experiences for the same customer. In order to be seamless, intelligent, useful content must be created, with a high level of accuracy, in order to present the brand in a flawless way. For a retailer with hundreds of thousands of products in their inventory, all of which are rapidly changing during the sales cycle, creating high-quality marketing copy for each item becomes challenging to say the least. Using AI content to streamline the customer experience is the most efficient, fastest way to insure an omnichannel approach, which equals more sales during the November shopping events, such as:
Singles Day is actually the world’s biggest online shopping holiday; bigger than Black Friday and Cyber Monday combined. The day began as an anti-Valentine’s Day celebration for single people in China and takes place every year on November 11. The significance of the date, which involves all ones, 11.11 or one-one-one-one, the Chinese also refer to the day as “bare sticks holiday” because of the way it looks numerically. No matter what it is called, students at Nanjing University began the celebration in the 1990’s. E-commerce giant Alibaba, often called China’s answer to Amazon, spotted it as a potential commercial opportunity and took it from there.
Alibaba began launching “double 11” deals in 2009, back when online shopping was just starting to take over the high street experience. Seen as a chance to ramp up sales in the lull between China’s Golden Week in October and the Christmas season, the first year observing Singles Day resulted in sales of 50 million Yuan (over $7 million). Today, Chinese shoppers spend over $17 billion on Singles Day, making it the world’s biggest online shopping day of the year.
The Friday following Thanksgiving in the United States is known as Black Friday, the beginning of the country’s holiday shopping season since the early 1950’s. Most major retailers participate by opening very early in the morning or even overnight and offering deep discounts and promotions. Though not an official holiday, the day has become widely recognized and observed since the early 2000’s. Since 2003, Black Friday has been officially recognized as the busiest shopping day of the year.
Black Friday is now observed in countries around the world including Norway, South Africa, the Netherlands, Ukraine, Poland, Greece and more. Advertising for Black Friday deals begins up to a month in advance, typically online and accompanied by detailed product descriptions. Some of these are intentionally “leaked” by retailers to create excitement and buzz, but all fall under the category of inventory or product content, which AI excels in creating.
Referring to the Monday immediately following Black Friday, Cyber Monday is based on a trend that online retailers began starting in 2005. Retailers noticed that, while Black Friday crowds were impressive, since it is not an official holiday, many people did not have time to shop that day. Others did not have the inclination to wait in long queues at brick-and-mortar stores for their holiday shopping. Since its introduction, Cyber Monday has had sales exceeding $6.5 billion in the US alone, but has also taken flight all over the world thanks to retail giants such as Amazon.
Leveling the playing field between smaller retailers and e-commerce giants, Cyber Monday has inspired countries such as India and New Zealand to create their own online shopping holidays and other countries such as Chile, Belgium and Portugal to observe the day themselves. Promotions and sales for Cyber Monday often coincide with Black Friday deals, and are just as heavily promoted at an early stage as those for in-person retail offers are.
Inspire Consumers with AI Content
More than any other time of year, consumers want an omnichannel experience during the November shopping holidays. Consumers want to shop on their own terms, across all their devices and sales channels, avoiding high volumes of traffic that impede their experience. In short, they want an efficient, transaction-based shopping experience and that begins with rich online content. Retailers must tread cautiously, however, and have a strategy that promotes long-term revenue. Brands need to focus on getting repeat business from customers by engaging them with rich content, encouraging them to return throughout the year. Unlike human writers, who can become tired or confused with so many products to write about in a short period, AI content creation technology can efficiently and effectively create high-quality marketing copy with accuracy and speed.
For AI content such as Phrasetech’s, this is only the tip of the iceberg. Our technology creates pages of product detail and discussion as well as interesting articles across all product categories. Valuable content created by Phrasetech is powerful for all aspects of the retail experience, offering the possibility of omnichannel shopping to your customers like never before. Content that will intrigue, engage and inspire consumers to interact with your company over the competition. With rich AI content created by Phrasetech, your brand will be ready for the November shopping holidays and the next wave of retail, including Free Shipping Day, Manic Monday, Super Saturday, Boxing Day and any others the e-commerce world comes up with next!