About phrasetech

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So far phrasetech has created 5 blog entries.

Phrasetech and the Future of Digital Marketing

By Chloe Dougherty The Challenge As the market for e-commerce has grown, so has the need for descriptions for the millions of products now available online. With the fast-paced growth that the e-commerce industry has experienced, it’s not surprising that the creation of content can’t keep up with the demand. The challenge for online retailers [...]

JNCO Jeans Solves The Unique Content Problem

Maureen Wilkey from Internet Retailer hits on many of the reasons we started Phrasetech in her recent article “Words Matter.”  A huge challenge for retailers is how to always be producing original content on product pages. According to the article, roughly 34% of shoppers start their buying pathway on a search engine.  Per the recent changes from Google, search rankings are now influenced [...]

Why Israel’s Phrasetech Is Poised to Disrupt A Sleepy $20+ Billion Dollar Industry

As Marc Andresseen so famously said, software is eating the world, and as a VC, I’m always searching for industries that haven’t yet been disrupted by software, and companies that are poised to benefit from being the first software disruptors in those industries. Hence my excitement about Phrasetech. The process for writing a product description [...]

The Importance of Unique, Informative and Effective Product Copy

Product descriptions are starting to get their due respect.  Recent surveys from Shotfarm and Salsify reveal that product descriptions have a high ranking effect on a number of critical consumer attributes such as brand trust, shopping cart abandonment and returns.  Helen Laggat at BizReport says “Survey respondents said product descriptions ranked first in regards to their decision to make [...]