Automated Content Creation – 3 Types You’ll Meet Online

Automated content creation has evolved into a widespread technology among companies who need large amounts of online content in a short amount of time. Formally known as Natural Language Generation or NLG, Automated Content Creation is rapidly growing into the AI technology every industry wants to deploy. To dig deep into what AI content really looks like, we are going to explore the three types you’ll meet online and how powerful they can be to generate and perfect content.

While most people think of auto-response emails, SMS messages or chat bots when the term Automated Content Creation is brought up, but these are a small function of AI, involving the rules of probability but very little learning and not much in the way of thinking as far as the machine is concerned. The content generated is the result of a meticulously crafted templates, pre-configured with extensive rules rather than advanced machine learning. These types of content have been covered plenty of times, but it should be noted AI content and machine learning have a strong relationship.

Machine Learning

The term machine learning is used interchangeably with AI, but they are not quite the same thing. Machine learning is actually an application of AI, where the machine is given access to data in order to learn for itself. AI is the broader concept that includes machine learning and other processes, where the machine, having already learned the data, is then used to carry out a task like content creation in a way that humans would understand.

Before you assume that automated content creation happens like any other machine task, remember that the machine learning technology that powers it is not programmed like other machine tasks. Learning machines accept feedback and examples in order to train themselves. In fact, thousands of examples are fed into to the machine, which it learns and develops into the machine’s ability to create educated results.

Examples of the tools created from machine learning include:

  • Image recognition and keyword return
  • Transcript keyword extraction
  • Speech to text transcription
  • Facial identification and linking
  • Emotion recognition
  • Automated Content Editing
  • Automated Content Helping
  • Automated Content Creation

3 Types of Automated Content Found Online:


Technology has infiltrated many aspects of daily life. From smart televisions to refrigerators that keep an inventory, we have become to rely on technology more and more. The editing process is no exception. Machine driven editing and proofreading processes are widely available and becoming more and more accurate and useful as it learns.

A human editor would follow a style, tone and voice as directed by the company in order to provide an accurate text that is reflective of the company values and requirements. An AI editor would do the exact same thing, working to correct and polish the human-written content for use online. Editing software excels at checking text for grammatical correctness and spelling. AI editing technology is also perfect for creating a summarization of a large group of content. Editing processes are also useful for eliminating inconsistencies and duplications in content that has already been created by human writers.

Perhaps one major advantage to using automated content editors is that they are configured to emphasize certain keywords that are important for SEO. Unlike a human editor, who would need detailed on new keywords to take the extra steps to make sure they were used, an AI editor’s process for keyword inclusion would be automatic. Tell the editing system once and it will consistently perform the task as you set it.


Helper AI processes still rely on a manual content writer to create content. The AI helper process learns the pre-written text and builds on it with new topics, keywords and other adjustments. The goal is to expand on what the human writer has already generated and make it more relevant. AI content helper tools are able to learn large amounts of content and deliver new thoughts and suggestions to help the human writer work through writer’s blocks, which everyone experiences occasionally.

Unlike AI editing processes that are fine-tuning text with learned standards of style, tone and voice, automated content helpers are used to create additional content or for adding SEO keywords and relevant updates. Updating and expanding on content written by humans on a regular basis is the perfect job for an AI helper tool. After the machine learns the new voice, tone, style or keywords, this knowledge is used by the system to suggest text updates and content additions, to be consistent with the up-to-date brand.


Automated Content Creation, or NLG, processes are the writing team of the future, creating human readable, perfectly edited, useful content from any data set of any size and quality. Automated content creation is used to create content at scale for enterprises with hundreds of thousands of data points. In just a short time, with a minimal amount of instruction, automated content creation processes such as Phrasetech’s are able to out-pace human writers and create content to scale.

Phrasetech recognizes that content strategy is an art and a science. While humans excel at the art of creativity, this art is only the first step in the science of content creation, in which Phrasetech is the leading expert. Using the power of AI, Phrasetech creates data-backed content, at scale, in a fraction of the time it would take a team of human writers. The result is content that is fully edited and compliant with company standards including voice, style, and tone.

Let the marketing team do what they do best; coming up with fresh, new ideas, keeping an eye on the competition and seeking inspiration from other top-performing industries. Phrasetech’s automated content creation processes will take over the role of content creation, giving the team more time to be productive in other ways. Your marketing team will gain time, which translates into value for the company and a cost savings overall.

More than a replacement for human intelligence, AI is actually a compliment to the work that humans do, including creating, helping and editing compelling online content.  No matter how large your corporation is, AI is the answer to impactful content with a consistent brand message. The answer to incorporating automated content creation to your enterprise is Phrasetech.

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