How is Automated Content Creation Used Online?
You have probably already read about breakthroughs in Automated Content Creation or Natural Language Generation (NLG) in the media, as it is being utilized for many applications today. If you haven’t, you may have a device in your home or office that works on NLG technology or your favorite financial column might happen to be created by Automated Content Creation. If you have ever asked yourself how Automated Content Creation is used online, and how can I use it for my corporation, read on for some interesting facts.
If you are not using Automated Content Creation to communicate with your customers, your enterprise is already behind the times. From fashion retailers to travel enterprises to corporations with thousands of products for sale, hundreds of businesses are applying Automated Content Creation to their marketing efforts. Without this technology, businesses are missing opportunities to be more effective and have greater sales numbers.
The transformation of data into machine intelligence, and then into Automated Content Creation, is happening in the online world at a rapid rate. One example of this use is writing the content for financial websites, who typically look to automated content creation technology to present stock updates quickly and efficiently and with little human involvement. Through the use of algorithms, which are set up to constantly look for data, content such as stock statistics can be updated automatically far faster and more efficiently than a team of human writers could possibly hope to keep up with. Weather forecasting and sports reporting like box scores are also great examples of the way automated content creation is being deployed across major news websites.
The marketing world is also catching on to Automated Content Creation. For example, marketing professionals are using automated content to create subject lines or content for automatic response emails and chat-bots. With the use of AI, content such as email responses or reminders can have individually tailored messages out to customers in the blink of an eye.
Perhaps the most compelling, important use of Automated Content Creation is in content marketing. Capable of producing hundreds or even thousands of articles, product descriptions, web pages, and more, automated content creation has taken the content marketing world by storm. Through full control processes, companies like Phrasetech are able to fine-tune their technology and produce content at scale in a fraction of the time it would take a team of human writers. It’s not just filler content either, it is rich, interesting content that is optimized for the most effective SEO strategies, with a style, tone and voice that is created specifically for each type of audience.
Amazon Echo Dot, Google Assistant and the Sophia robot are examples of home assistants that use NLG technology, sometimes simply called voice recognition software. Just recognizing a voice is only part of what these amazing devices do, however. Not only do they recognize who is speaking, they respond with facts or an action, according to what is appropriate. They know what is appropriate because their owners teach them as they go along.
This year alone, the forecast was for Amazon to sell 29 million units of their Echo, but they have actually surpassed that number. Sold as a virtual assistant, Echo is more than just voice recognition turned into a search command. Echo relies on machine learning to teach it to become more accurate the more data it receives. Amazon has brilliantly kept the device simple, kept all the features cloud-based and made it completely open for the addition of devices and applications.
They all work with the same basic principle:
Sophia, touted as an “evolving genius machine”, is even further developed than the speaker-like personal assistants are. Sophia has even been given a human-like form, possesses incredibly expressive communication skills, and continues to demonstrate to the world how AI is transforming the way we live and work.
Content and Home Assistants Collide
What does this new voice search method mean for a corporation’s existing web content? It means that it needs to be updated for this new search method. Over the past few years, Google has been slowly restructuring their search engine to conform to voice search standards. As they happen to be the number one search engine in the world, by a long shot, this has altered the SEO standards that large corporations use to construct their content. For more about this, our recent article is a great resource and is found here. Luckily, Phrasetech is able to morph your content quickly and easily to comply with these new standards, through our advanced platform built for this exact purpose.
Known as Talk to Speech or TTS, Google Assistant, Amazon Echo, and even Sophia are looking for specific types of content. Unlike a text search on a laptop or phone, which typically uses direct queries, searching through a home assistant using TTS is more conversational. Google Assistant will hear, “Where should I travel?” more often than someone just blurting out, “adventure travel.” For this reason, the flow of the search technology has changed to look for shorter answers that can be read back quickly and easily.
As always, authority is important and so is authenticity. Stuffing websites with a bunch of copied content that does not make any sense or have any relevance will absolutely not work for the SEO standards used today. Phrasetech is fully on top of the latest SEO trends and requirements, applying these to our powerful technology and creating content that attracts readers and successfully communicates your brand. The quality of the automated content creation platform used by Phrasetech is unparalleled, employing the deepest machine learning and resulting in high quality content at scale. Do not be afraid of that big pool of data you have on customers, their activity, your company and products. When you rely on Phrasetech to create your content, your data becomes intelligence that is communicated to your customers, efficiently and quickly.
Advanced deployment of automated content creation can offer sophisticated, in-depth articles, category pages,product description pages, webpage content, and so much more. Phrasetech is the only company that has the technology with the capability of producing these detailed pieces of content, at high quality and to scale. This level of content creation requires tools that go beyond templates or rule-based responses. It requires deep understanding of the data, the subject of the content and the automated content creation system itself. The platform must be able to learn the style, tone and voice of the company, and must work quickly and efficiently, creating a tangible ROI. Phrasetech automated content generation technology ticks all these boxes and more, and we are ready to go to work for your enterprise.