An enterprise-level company requires high-quality content in large volumes to insure a successful marketing campaign. To achieve such volumes would require a large staff of trained, experienced content writers. Creating high volumes content would normally hit the bottom line of the marketing budget quite hard, but there is an answer. In this article, you will learn the answer to the very important question, “Does Automated Content Writing reduce cost?”
Details on manual content writing
There are two ways to engage manual content writers, the first of which are in-house or full-time employed writers that are on the marketing staff. The second type is an outsourced or private contractor, who writes for the company but is not an employee.
In both cases, the writers must be paid a salary or a rate. Additional costs are associated with in-house writers, who will also require employee benefits like health insurance, worker’s compensation insurance, vacation and sick time and other perks that come with full time employment.
The benefit of having an in-house writer is that they are solely writing for the brand. An outsourced or private contractor is typically writing for multiple clients and requires more lead-time to provide the content required.
While both in-house and outsourced writers are good for small to mid-sized companies, enterprise companies would have difficulty meeting their content goals with a manual writing staff. No question about it; large quantities of content on a regular basis require Automated Content Writing technology.
Time equals money
Being able to communicate with customers about products and services that interest them is the ultimate goal of content marketing. Relying on manual content creation to make sure there is fresh, lively content to provide to your brand’s audience is risky, when you think about it. Employees leave. Freelancers get permanent work and have no more time for your brand. Phrasetech’s Automated Content Writing technology is here to stay and available 24/7 to generate great content at scale.
Time equals money and marketing professionals understand that. There is no doubt that quality writing takes time, and publishing poor quality content is not worth the cost. If you want to save time and money on content creation, you cannot ignore the benefits of Automated Content Writing taking over to create thousands of content pages for your brand.
Example – Creation Cost
Either manual or automated, the creation process required to produce high volumes of quality content is the largest cost factor. Manual writers are highly skilled and trained to use professional tools in order to create engaging content. Human writers must also engage with the market and research the topic. Providing fresh content at the speed it is required by the brand can be almost impossible.
Fortunately, creating a set of standards for Phrasetech’s Automated Content Writing algorithm to follow takes only a few weeks. From there, hundreds of thousands of articles are created with little to no effort. Suddenly, your marketing budget is in the black again. Your creative staff is able to work ahead knowing the Automated Content Writer is keeping up with the demand for content. Automated Content Writing is one of the few ways we know to improve marketing effectiveness while reducing manual effort and cost.
Example – New Project Cost
We have all been there; the project that suddenly turns into a saga, breaking the budget and falling way behind schedule. Why do marketing projects get off track so easily? Because there is high demand for continuous content in addition to the time required developing new projects. Intense content demands require extra time, which steals valuable hours away from the creative flow of the marketing team. By employing Phrasetech’s Automated Content Writing technology, creative minds can stay on-task with new developments and projects. Meanwhile, technology is creating content at a fast pace to keep up with demand.
Example – New Data Cost
We live in the age of “big data”, when the quantity and frequency of the creation of new data is growing at an astronomical rate. Enterprise companies can attest that they are inundated with more and more data every day. But it’s not the amount of data that’s important, it’s what the organization does with the data that counts.
When it comes to researching, analyzing and using new data, human writers could never hope to keep up with Phrasetech’s NLG research technology. Phrasetech is able to keep pace with today’s high quantities of data quickly and easily, putting the new data to work as rich content to drive the sales cycle. Compared to the time it would take a human writer to process all the new data, Phrasetech is already using it, which is a huge savings in cost, time and effort.
Do not break the marketing budget with high-cost manual content writing. Get in touch with us at Phrasetech and we will show you how our technology can exceed your requirements for quality content, with an overall price that is a fraction of what manual content creation costs.
Phrasetech turns your data into rich content, with a human narrative that follows your company style, tone and voice perfectly. Most importantly, the technology delivers higher volumes of content than manual writing could ever hope to achieve.