Controlling the metric known as bounce rate can be a difficult task for some companies. If the bounce rate is too high, you are not providing engagement to your web site’s visitor. Providing engagement can be almost impossible. How can Automatic Content Writing help reduce bounce rates? This article will teach you everything you need to know about Automatic Content Writingand how useful it is in creating engagement.
What is bounce rate?
The term bounce rate is used in internet marketing and is sometimes called an exit rate. This metric is used to analyze web site traffic. It is a reflection of the percentage of visitors who enter the web site and then leave immediately, which is known as a bounce. These visitors do not continue through the site or engage in anyway, they are on and then they are off to explore other things.
Thanks to the information provided by the bounce rate statistics, web site marketers can determine how well their entry page performs in generating interest and engagement. A low bounce rate generally means that visitors are intrigued to view more and get deeper into the site. A high bounce rate can be interpreted as a sign of an ineffective page that does not inspire visitors to engage.
Bounce rate as a success indicator
Moving visitors through the sales funnel into taking action is the end goal of many online campaigns and a high bounce rate would indicate failure. However, if the objective is to raise brand awareness and engage the viewer, a high bounce rate may not be the most important metric. A highly read blog post, for example, may not inspire click-through activity that would define the visit as engagement and instead be viewed as a bounce.
Brand awareness vs. conversion
An effective brand awareness campaign can generate a lot of web site traffic, but the bounce rate may be high from this added traffic. Why? Because visitors arrive, read the article and then leave without clicking deeper into the site. The campaign itself is effective but the metric indicating bounce rate will be high. This means that bounce rate is not always a success indicator when it comes to campaigns.
Conversion, on the other hand, would involve a visitor response to a call to action. For example, let’s say at the end of the blog post there is a link to sign up for more information. Visitors who complete the form have converted into leads and this would lower the bounce rate metric.
The importance of content
Have you ever opened a link in another tab and left the original open for a while? How about clicking on a page and reading through an excellent blog post like this one and not clicked to exit the session? These both count as bounces. That’s why marketing professionals are including more metrics that focus on visitor attention to determine a web site’s effectiveness. Attention-based metrics such as dwell time and scroll depth are being relied upon more and more as a measure of success.
These two metrics demonstrate how important it is to keep bounce rates low. Providing good content is one of the ways to do just that. Using Automatic Content Writing as a site-wide solution for creating engaging content that leads visitors through the sales funnel is an efficient, accurate strategy to reduce bounce rate. At the same time, visitor’s dwell time and scroll depth will increase.
Automatic Content Writing for customer engagement
Providing totally unique and incredibly valuable content to visitors is the perfect way to reduce bounce rate. A visitor who doesn’t have to labor through a page to get the information they want is more likely to engage and click through the web site. By using artificial intelligence through Automatic Content Writing, companies are able to scale-up their content and provide easily digestible knowledge to web site visitors.
Through Automatic Content Writing, companies can tailor web-site content for each user segment and optimize their campaigns. Thousands of unique narratives are generated by Natural Language Generation in a fraction of the time it would take for humans to write them. For instance, writing product descriptions can be time consuming and financially draining. Using Natural Language Generation to create product descriptions is much faster and provides more unique, SEO friendly descriptions.
Automatic Content Writing is effective for any company in any industry, no matter if the goal is brand awareness or sales funnel conversion. Through the use of Automatic Content Writing, companies are able to gain large amounts of content quickly, benefitting their SEO, dwell rates, time-on-page, scroll depth and bounce rates. All these metrics ultimately indicate improved communications and more engaged customer relationships.
Phrasetech is the expert on providing engaging content through Automatic Content Writing. Automatic Content Writing content includes highly suggestive titles, well placed call-to-actions and in-context links, converting visitors to buyers on a massive scale. We are able to provide thousands of unique narratives in a fraction of the time it would take to write them conventionally.