Automatic Content Writing and Google Broad Search Algorithm Changes
Broad Search Algorithm changes are major tectonic shifts in the way Google decide to evaluate and rank websites, typically resulting in changes that websites need to undergo in order to stay SEO competitive. As the website’s content is the key factor in Google’s ranking method, Automatic Content Writing is the natural decision for enterprise companies in need of a solution that can deal with updates to content at scale.
According to MOZ, the Google search algorithm changes 500 – 600 times every year. For the most part, these changes represent minor adjustments. But sometimes major changes are taking place, such as the Google Penguin and Google Panda updates, and these have far-reaching implications on website rankings, search results, and search engine optimization. Several important updates have taken place in recent years, including the following:
- January 10, 2017 Intrusive Interstitial Penalty. Google began punishing interstitials with annoying pop-ups that inhibit the mobile browsing experience.
- June 20, 2017 Google Jobs. The launch of the Google jobs portal had a major impact on sites like Glassdoor, LinkedIn, Monster, and CareerBuilder.
- October 17, 2017 Chrome HTTPS Warnings. Chrome 62 began warning users on unsecured forms and is further evidence of Google’s drive towards HTTPS protocol.
- November 30, 2017 Increased Meta-Description Limit. This important SEO update increased the character length from 155 to 300 characters to provide longer snippets to readers.
The importance of Google algorithm changes cannot be understated. Web developers and SEO departments pay particularly close attention to the ranking factors that Google uses to evaluate websites. Search engine optimization is continually being tweaked and updated to ensure that it meets the specifications of these Google updates.
Google Updates in 2018
In 2018, various unconfirmed updates have been launched, including the mobile-first index roll-out on April 24, 2018. Google has indicated for quite some time that mobile first is the way it will rank websites in the future. Webmasters will see notifications of this in the Google Search Console. Perhaps the most important change of the year was rolled out just recently when Google confirmed a broad core search algorithm update. The Google statement from the March 12, 2018 read as follows:
“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
Since nobody knows precisely what happened with the Google algorithm, or how the brains trust at Google is updating these parameters, the golden rule is to simply create excellent content all the time. But if your company has ever dealt with content creation or have experience content creation hands-on, you are well aware that creating “excellent” content is usually easier said than done. Additional, if you managed to produce high-level content for a couple or even tens of pages, achieving this feat would be much more complicated when you need hundreds of pages – or even more.This begs the question: How can Automatic Content Writing assist?
This is a challenging undertaking for enterprise-level corporations with multiple business units, divisions, and thousands of product lines. Companies face tremendous difficulty when creating unique, compelling, and comprehensive content with human writers. Time and cost constraints, fatigue, repetitive data, lack of differentiation in data and other elements can hamstring a website’s ability to rank well on Google.
When search engine giants like Google state that the best strategy is to simply create great content, this is precisely what needs to happen. Companies that harness Automatic Content Writing technology can automatically create text, optimize it, increase engagement, and customize accordingly. The provision of intuitive product descriptions, easy to understand content, and optimized on-page elements goes a long way towards higher rankings on Google.
When Google refers to great content, they are referencing multiple elements listed under On-Page SEO. This includes content length, content originality, updated content, and effective keyword usage.
All the above elements can easily be achieved by employing Automatic Content Writing for optimized SEO. Human writers cannot be expected to produce the levels of accuracy, diversity, originality, and content volume of Automatic Content Writing with its artificial intelligence capabilities, moreover update it every time Google presents algorithm changes. Ongoing learning, understanding and content creation is a hallmark of this innovative technology, and it continually adapts to the dynamic needs of Google’s search engine algorithm.