Automatic Content Writing and Google Broad Search Algorithm Changes
It was a year of change in 2018, especially after Google announced an update to their Broad Search Algorithm that sent SEO experts and marketing professionals racing for their keyboards. A broad search algorithm or broad core algorithm change is a serious thing and it affects the strength of a brand online in terms of ranking. Google actually makes hundreds of algorithm changes each year, averaging more than one per day. Often these changes are “bug fixes” or implemented to address specific problems in the way the algorithm is working. A broad or core algorithm update is much more dramatic. Fortunately, automatic content writing and Google broad search algorithm changes can work in harmony to create effective SEO strategies and website content.
What is a Broad Search Algorithm Change?
The Google broad search algorithm has between two hundred and five hundred ranking factors. During a broad search algorithm update, the entire field of ranking factors is updated, including their importance, order, weight, and value. Add to this sweeping change the fact that Google will not share their proprietary knowledge and give away their algorithm, so the best description is that “we are changing the weight and importance of many ranking factors,” end of story.
Why is the Google core algorithm change important?
Google is the dominant search engine in the market, with over 73 percent of the searches performed from desktop computers going through the platform and 81 percent of all mobile searches performed. Because of this dominance in the search market, most businesses optimize their web pages to please Google’s ranking system. After the sweeping changes that occurred last year, page relevance has become the number one highest performance ranking a page can achieve.
To say that Google broad search algorithm updates are major tectonic shifts in the way Google decides to evaluate and rank websites is the understatement of the century. Typically resulting in changes that websites need to undergo in order to stay SEO competitive, updates and changes to the algorithm affect everything from file names to content. As the company website content is the key factor in Google’s ranking method, automatic content writing is naturally a vital tool for enterprise companies in need of a solution that can deal with updates to content at scale.
How often does Google change?
According to MOZ, the Google search algorithm changes 500 to 600 times each year. For the most part, these changes represent minor adjustments. However, there are times that major changes are taking place, which Google likes to give catchy names to, including Hummingbird, Pigeon, Penguin, Panda, and Pirate, as used in the past. Panda, in particular, focused on content, including a process to discount ranking points from low-quality content; Pirate penalized sites that were less than honest with their copyrights, and others that had distinct missions in the SEO space.
Several important updates have taken place over the last few years, including the following:
August 1, 2018 Medic Core Update
The Google broad search algorithm or core algorithm update had massive impact and peaked the first and second of August. The update affected all sites, but health and wellness focused sites seemed to be affected most.
July 24, 2018
Google warned users of unsecured forms for months, but after this update, the Chrome browser began to mark them as “not secure” when the websites turned up in search results, putting users off a visit to the site.
July 9, 2018
Focused on users increased use of mobile searches, this update made the speed in which a page is uploaded a ranking factor.
March 8, 2018 Brackets Update
Named after the March Madness brackets, this update focused on the quality of content. This was a significant update for content marketers creating high quality content.
January 10, 2017 Intrusive Interstitial Penalty
Google began punishing interstitials with annoying pop-ups that inhibit the mobile browsing experience.
June 20, 2017 Google Jobs
The launch of the Google jobs portal had a major impact on sites like Glassdoor, LinkedIn, Monster, and CareerBuilder.
October 17, 2017 Chrome HTTPS Warnings
Chrome 62 began warning users with unsecured forms on their websites, which is further evidence of Google’s drive towards HTTPS protocol.
November 30, 2017 Increased Meta-Description Limit
This important SEO update increased the character length from 155 to 300 characters to provide longer snippets to readers.
The importance of Google algorithm changes cannot be understated, and as you can see, they occur frequently. Web developers and SEO departments pay particularly close attention to the ranking factors that Google uses to evaluate websites. Search engine optimization is continually being tweaked and updated to ensure that it meets the specifications of these Google updates and that the company’s SEO ranking continues to be effective for the marketing goals of the company.
What are the planned Google updates for 2 019?
In 2019, various unconfirmed updates are in the pipeline, which will require further updates of website content at scale. While we cannot predict what the year will hold for the core algorithm updates, we can say for certain that quality content in large quantities, updated frequently to keep it fresh, will rank higher. While the mobile experience is still important, including speed and appearance, AI device search requirements should be a consideration when writing website content. Our recent article, Automated Content: Ready for Google Assistant, is a good resource on how to write content for AI search devices.
In addition to the appearance, speed and AI readability of your website, you must also consider your audience. Google has fine-tuned their search algorithm to serve the most valuable, rich content possible to the user performing a search. The days of keyword stuffing are long past; only unique, valuable content that your audience actually wants to read will perform well in 2019 SEO.
The Google statement from the March 12, 2018 read as follows:
“There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
How do I update my content for the Google update?
Since nobody knows precisely what happened with the Google algorithm, or how the brains trust at Google is updating the parameters of the algorithm, the golden rule is to create excellent content all the time, which may be easier said than done. If your company has experience with content creation at scale, you are well aware that creating high-quality content is a demanding task that often requires a team of creative marketers to accomplish. Say you managed to produce high-quality content for up to ten pages of your website. While this is great, it is simply not enough. Today, users are hungry for content, so you need hundreds of pages or even thousands to qualify as an authority that ranks in SEO.
The undertaking of writing this much content is even more complicated for enterprise-level corporations with multiple business units, divisions, and thousands of product lines. Brands that strategize their content marketing often face tremendous work requirements and efficiency blocks when challenged to creating unique, compelling, and comprehensive content using a human writing staff. Time and cost constraints, fatigue, repetitive data, lack of differentiation in data and other elements can hamstring a website’s ability to rank well on Google. The ability to create high quality content at scale is easily accomplished by incorporating automated content writing with Phrasetech’s sophisticated platform, which gives complete control over the style, tone and voice of the writing as well as on-point SEO strategy.
How does AI create great content?
When search engine giants like Google state that the best strategy is to create great content, this is precisely what needs to happen. Companies that harness automatic content writing technology can automatically create human-readable text, optimize it, increase customer engagement, and customize the content for different audiences as required. The provision of intuitive product descriptions, easy to understand content, and optimized on-page elements goes a long way towards higher rankings on Google.
Phrasetech’s automated content writing platform not only excels at creating high quality content from your company’s big data, our AI technology is able to update it whenever Google has an algorithm change. We accomplish this through continuous deep machine learning for our own complex algorithm, continually adapting to the dynamic needs of Google’s search engine algorithm and your company’s big data changes as well. New products, new customer bases and new Google updates are easily handled by Phrasetech’s advanced technology.
When Google refers to great content, they are referencing multiple elements collectively known as On-Page SEO. This includes content length, originality, freshness, and effective keyword usage. All of these elements are achieved easily through Phrasetech’s automatic content writing for optimized SEO. Human writers cannot produce content with the levels of accuracy, diversity, and originality required for user value, considering the massive amount of data that most companies have today.
Nobody said SEO strategy was easy, but automatic content writing takes the majority of the work out of the hands of human writers. Phrasetech will turn the data you already have on your products, your company and your supply chain into valuable, rich content, easily updated for anything Google throws your way. Make sure your SEO plan for this year and the future includes automated content writing, insuring that you will stay ahead of the competition.