We are Phrasetech

Phrasetech aims to change the way text-based content is created for the E-commerce industry. With an expert team of data scientists, researchers, analysts, marketing experts and engineers – our end-to-end solution is designed to improve and optimize text in order to impact our client’s business results. By harnessing cutting-edge technology, the creation of unique product coverage at scale has never been easier.

Company Leadership

Eran Utmazgin
Eran UtmazginCEO
Eran is a 15-year veteran in the e-commerce and advertising industries. Eran is a co-founder, board member and advisor to vCita Inc; previously Eran served as GM and SVP R&D of Peer39, from its inception stage to the market lead position it held in 2010. Eran also spent 7 years (2000-2007) with Shopping.com (an eBay company), both in Israel and in California, where he started off as a software engineer, advanced to team leader, and most recently led the IL development team.
Shmulik Fronman
Shmulik Fronmancto
Shmulik is an alumnus of the IDF’s elite Talpiot program, where he graduated as an outstanding cadet. Shmulik served in Unit 8200 as a researcher, developing complex algorithms for solving unique mathematical problems. He later led a team that tackles challenges in the fields of data mining and statistics. Shmulik also served as department head, managing a group of 25 algorithm researchers. Shmulik holds an MSc (cum laude) in Mathematics from the Hebrew University.
John LoGioco
John LoGiocoPresident & COO
Formerly Executive Vice President and member of the founding team at Outbrain, the world’s leading content recommendation network. John founded the business, sales and account management teams from pre-revenue to $125MM. In addition to building the global business team John also led the acquisition and go to market plan for Visual Revenue and most recently led the company into the messaging space by launching the first chat bot for publishers with strategic partnerships with Facebook and CNN.

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